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What we do

Executive Summary

Media Network on Child Rights and Development (MNCRD)’s five (5) year strategic plan charts out the course to address organisational and operational issues in a more strategic way. It demonstrates the organisation’s commitment to provide quality, effective and efficient service to its beneficiaries and stakeholders. During the next 5 years, this document will serve as a reference point to gauge MNCRD’s progress towards attainment of its mission, goal and strategic objectives.

MNCRD is at a very important point of transition in its life as an organization. Specifically, strategic decisions that have been taken will especially have implications on both its program scope and area of geographical coverage. Using Media as a conduit for ensuring children enjoy their rights, the organisation will in this strategic phase focus on the four pillars of programming as follows;

1. Bridging the gaps between rural and urban children including girls and boys, children living with disabilities and vulnerable children;
2. Influencing duty bearers from parents to government to promote and protect the survival and development rights of all children;
3. Advocacy and lobbying for decision makers from homes to government prioritise the promotion and protection of the best interests of the child; and
4. Respect for the views of the child from homes to governments according to their evolving capacities.

The specific objectives of the strategic plan include:

1. To advocate for provision of quality services that contributes to the survival and development of the child;
2. To increase advocacy and awareness raising opportunities by child rights and other actors, including children, to influence the fulfilment of children’s rights through quality services;
3. To promote gender equality, child empowerment and participation, child‐led advocacy; and

4. To strengthen MNCRD’s governance and accountability systems so as to leverage its resources for effective, efficient and sustainable programmes.

The strategic plan comprises of a brief introduction highlighting the strategic planning process, background to MNCRD highlighting its vision, mission statement, goal, core values, organizational goal, objectives, key activities and achievements, contextual/situational analysis including SWOT analysis, PESTLE, strategic direction, strategic objectives, result areas, action plan and activity schedule (Gantt chart), the budget and implementation, monitoring and evaluation plan. The Strategic Plan identified key priority areas that provided for the formulation of strategic objectives and key result areas for the next five (5) years.

The following is a synopsis of the strategic objectives:

Strategic Objective 1

To advocate for improved access to quality social services such as child health, early childhood, primary and secondary education by 2023.

Strategic Objective 2

Children, media and civil society empowered to demand for the recognition, respect and promotion of children rights by 2023.

Strategic Objective 3 & 4

Advocate for improved access to child protection services by 2023.

Enhanced organisational coordination, synergies, knowledge management and financial capacity by 2023.

MNCRD will prioritise the following crosscutting issues in all its programming

(I) Gender equity – ensuring that efforts are made for equitable representation of girls and boys, and women and men
(II) Disability issues – making people living with disabilities to not only access information but also participate in our programmes
(III) Environment sustainability – promote and advocate for good practices for sustainable development
(IV) Non-discrimination – enabling children and other beneficiaries from diverse economic, social and cultural backgrounds to fully participate in child rights programmes;
(V) Best interests of the child – ensuring that all decisions made consider their rights and welfare first

Henry Kabwe

Executive Director